Beware Of Health Halos

Studies from the Cornell University Food and Brand Lab found that consumers eating at a fast food restaurant perceived as ‘healthy’ (such as Subway) were more likely to underestimate their calorie intake by an average of 151 calories than if the consumers were eating at a fast–food restaurant perceived as ‘unhealthy’ (such as McDonald's). Additionally, the research indicated that consumers were more likely to order sides, drinks, and desserts if their entrée was perceived to be healthier. So, don’t use a low-fat meal as an excuse to eat or drink more, otherwise you could end up eating a lot more than you intended.